10英本3张颖娴(四稿).docVIP

毕业论文 论文（设计）题目： 英语广告翻译技巧 On Translation Skills of English Advertisement 系 别： 外语系 专 业： 英语 班 级： 2010级本科（3）班 姓 名： 张颖娴 __ 学 号： 2010104050334 指导老师： 彭燕 职 称： 讲师 日 期： 2014年5月CONTENTS ABSTRACT (CHINESE)……………………………………………………….. ⅠABSTRACT (ENGLISH)……………………………………………………….. Ⅱ 1. Introduction……………………………………………………………………...1 2 The Importance of the Translation of English Ad……………………………...1 2 The Importance of Translating English Advertisement………………………..1 3 English Advertisement................………..………………….………………...….1 3.1 The Definition of Advertisement………….……………………………………1 3.2 The Original of Ad……………………………………………………………...2 3.3 The Functions and Characters of Ad…………………………...…………….....2 3.3.1 Marketing Function…………………………………..………….……...….2 3.3.2 Communication Function………………………………………………......2 3.3.3 Economic Function………………………………………..………………..2 Capable of Communicating and Marketing Functions…...………………2 Advertising on Demand of Society………………………………...……...3 4. The Characteristics of Advertisement……………………………...…………....3 5. The Principals of Translating English Ad………..…………………………..….3 5.1 Be brief and Popular………………………………………………………..……3 5.2 Aesthetic Sentiment………………………………………………………………4 5.3Flexible and Innovative………………………………………………………..….5 5.4 Cultural Differences…...………………………………………………………....5 5.4.1 The Differences between Chinese and Western Culture…………………..….5 5.4.2 The Differences Language between Chinese and Western…………………...6 6 .The Ways and Skills to Translation of English Ad……………...………….……6 6.1 Literal Translation………………………………………………………………..6 6.2 Free Translation…………………………………………………………………..7 6.3 Creative Translation……………………………………………………………...7 6.4 Amplification……………………………………………………………………..8 6.5 Omissi