当代大学生旅游消费行为浅析..doc

哈 尔 滨 理 工 大 学 毕 业 设 计 题 目: 当代大学生旅游消费行为浅析 院系专业: 经济管理系、旅游管理专业 学 号： 10座机电话号码 姓 名: 冯春龙 指导教师: 李翠文 系 主 任: 孙明琦 2013年6月4日 当代大学生旅游消费行为浅析 摘要 当今，旅游业作为全球发展最为迅速的服务性产业之一，已受到越来越多的关注。随着时代的发展进步，我国旅游业正迅速发展，而拥有一定消费能力，具有旅游意识的大学生群体，正因其对旅游产品心理需求的同一性而慢慢形成一个具有较大发展潜力的旅游市场。大学生作为思想最活跃、接受新事物能力最强、旅游审美水平较高、闲暇时间较多和潜力巨大的一个群体，已成为旅游业中一支不可忽视的队伍。然而，由于大学生特殊的心理、生理、经济等特点，使其旅游消费行为呈现出和其它群体截然不同的特点。本文针对大学生这一旅游消费群体特殊的旅游动机、特征及偏好等，对中国大学生旅游消费行为进行分析，进而对国内大学生旅游市场进行了初步探索，并尝试性提出引导大学生合理消费的对策。 关键词 大学生旅游；旅游消费行为；旅游市场；合理消费 A review of national university students’ tourism consumption behavior Abstract Nowadays, as one of the service industries with the fastest developing speed in the world, tourism has catching a growing number of attentions. With the development of times, Chinese tourism industry is developing rapidly，and has certain consumption ability, the consciousness of university students, tourism is because of their psychological demand of tourism products and gradually formed a unity with great development potential of the tourism market. As the most active ideological and accept new things ability is strong, and tourism and leisure time higher aesthetic level and a huge potential in the tourism industry, has become one of the teams should not be ignored. However, due to the characteristics of college students of special psychological, physiological, economy, the tourism consumption behavior characteristics and other groups of different. According to the special tourism motivation, tourism characteristics and tourism preference of this group, this review analyzed the Chinese national university students’ consumption behavior and made a primary research on the national university students’ tourism market and brought forward the countermeasure to guide rational consumption of college students. Keywords University students’ tourism;Tourism consumption behavior;Tourism market;Rational consumption 目 录 摘要 2 Abstract 3 第一章 绪论 6 1.1 论文研究的背景 6 1.2 国内外研究现状 6 1.2.1 国外研究现状 6 1.2.2 国内研究现状 7 1.3 论文研究的目的和意义 7 1.