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利用英文综合参考数据库——《美国工程索引（Ei）》 进行文献信息检索 1、检索课题名称：品牌管理若干基础问题研究 2、课题分析： “品牌管理”是本课题的主体，目标是“基础问题研究”，而“若干”是修饰语，所以“品牌管理”和“基础问题研究”是主要检索词，“若干”不做检索。 中文关键词：品牌管理、基础问题研究 英文主题词：brand manage basic question research 3、选择检索工具：《美国工程索引》（Ei village2） 4、构建检索策略：brand manage* basic question research 5、简述检索过程: 选择快速检索，输入检索词：第一、brand manage；第二、basic question research 检索结果 5829条 6、根据检索结果选择 3 条记录 根据检索结果，浏览题录可以确定该文献的收藏单位（图书馆或情报所、信息中心等），从而可以进一步确定是否索取或借阅、复制原文。 （1）Exploration on product brand innovation under creative management Fang, He?(School of Art and Design, Wuhan University of Technology, Wuhan, 430070, China);?Qi, Hu ?Source: Proceedings of 2011 International Conference on Product Innovation Management, ICPIM 2011, p 276-279, 2011, Proceedings of 2011 International Conference on Product Innovation Management, ICPIM 2011 Database: Compendex Abstract | Detailed | （2）The impact of educational performance, integrated marketing and brand management on educational brand equity Hsu, Shu-Min?(Business School, Nankai University, Tianjin, China);?Wang, Dja-Shin;?Hsu, Heui-Chen ?Source: 8th International Conference on Service Systems and Service Management - Proceedings of ICSSSM11, 2011, 8th International Conference on Service Systems and Service Management - Proceedings of ICSSSM11 Database: Compendex Abstract | Detailed | （3）Apparel brand image management based on knowledge management Li, Li?(Fashion Institute, Donghua University, Shanghai, China);?Liu, Xiaogang;?Li, Jun ?Source: 2010 International Conference on Management and Service Science, MASS 2010, 2010, 2010 International Conference on Management and Service Science, MASS 2010 Database: Compendex Abstract | Detailed | 阅读文摘 （1）Exploration on product brand innovation under creative management Source: Proceedings of 2011 International Conference on Product Innovation Management, ICPIM 2011,?p 276-279,?2011,?Proceedings of 2011 International Conference on Product Innovation Management, ICPIM 2011;??ISBN-13: 9781457703584;??DOI: 10.1109/ICPIM