Unit 1《Advertising》-project教案1（牛津译林版必修4）.docVIP

Project Developing an Ad Campaign Teaching Aims: l????? To learn about some basic information about an ad campaign l????? To apply what they have learnt to develop an ad campaign Teaching Key Points Teaching Difficulties: ?????? How to help them to develop an ad campaign ?????? The usage of some key words Teaching Procedure: Step One: Reading T: (Greet the class as usual) In this unit we have learnt what an advertisement is and even have written one in the last lesson. Then do you know what an ad campaign is? Ss: No. T: Ok. In this lesson we will go on with this topic. Please open yo