电子商务chap01中文.pptVIP

Electronic Commerce, Third Edition Chapter 1第一章 Introduction to Electronic Commerce电子商务概述 Learning Objectives学习目标 In this chapter, you will learn about: The basic elements of electronic commerce Differences between electronic commerce and traditional commerce Economic forces that have created a business environment that fosters electronic commerce The ways in which businesses use value chains to identify electronic commerce opportunities The ways in which businesses use SWOT analysis and evaluate business opportunities 学习目标： 电子商务的分类； 电子商务和传统商务的区别； 培育电子商务的经济环境因素； 企业如何利用价值链发现电子商务的机会。 企业如何利用SWOT分析方法来分析和评价商业机会。 第一章的目录 1.2 传统商务与电子商务 1.2.1 传统商务 1.2.2 电子商务 1.2.3 国际电子商务 1.3 经济因素和电子商务 1.3.1 交易成本 1.3.5 网络效应 1.4 价值链 1.4.1 战略业务单位的价值链 1.4.2 行业价值链 1.5 SWOT分析：评价业务单元的机会 Traditional Commerce and Electronic Commerce1.2 传统商务与电子商务 To many people, the term electronic commerce means shopping on the part of the Internet called the World Wide Web.对于很多人来说，电子商务就是在互联网上购物。 Although consumer shopping on the Web was running about $130 billion per year in 2002 and is expected to exceed $500 billion by 2004, electronic commerce is much broader and encompasses many more business activities than just Web shopping. 尽管网上零售的数字大得惊人，但电子商务的范围更为广泛，它涉及网上购物之外的许多商业活动。 Traditional Commerce and Electronic Commerce传统商务与电子商务 Electronic commerce refers to business activities conducted using electronic data transmission via the Internet and the World Wide Web.电子商务的定义：使用互联网进行电子数据传输的商务活动。 The three main elements of e-commerce are: Business-to-consumer Business-to-business The transactions and business processes that support selling and purchasing activities on the Web电子商务的三种主要方式： Other categories include: consumer-to-consumer and consumer-to-government. 另外两种其他方式：C to C and C to G Electronic Commerce电子商务 Electronic Commerce电子商务 Electronic Funds Transfers (EFTs) have been used by banks for many years. 电子资金转账已经在银行系统使用多年。 Electronic Data Interchange (EDI) occurs when one business transmits computer-readable