02 公司介绍.pptVIP

Introducing Your Company Main Points Business Sayings Core Words and Phrases Typical Sentences Paragraph Writing and Translating Discussion and Assessment Applied Writing 1. Definition and classification of Companies An institution created to conduct business A company may take different forms: In China, we have state-owned enterprises, private companies, joint-ventures and corporations. In common law countries, common forms include corporations (Inc., Co., Corp.), limited companies (Ltd.), limited liability partnerships, limited partnerships, not-for-profit corporations, partnerships, and sole proprietorships. Examples are the Limited-liability company (LLC) and the limited liability limited partnership (LLLP) in the United States. 2. Basic information of an introduction In an introduction to your company, you need generally provide the basic information that are usually considered important to a business partner E.g.: the name and address of the company, main products or services, the managing principles and sometimes a brief history of the company. Many people are now introducing the companies on the net, usually using bilingual versions on their web pages. Just like launching a new product and fishing for an investor, introducing your company to a purchasing manager at a trade fair, you must be able to make your information attractive and draw more attention. 3. Composing a good introduction to your company You may have to spend days organizing your thoughts for a brief introduction. But the busy person you are writing for -the new client or customer, corporate executive or investment banker- more than likely has only several minutes to spare. What matters most is what you say and all what you say should be brief and clear. First you have to be sure of the purpose. Are you seeking capital, contract, partner, or a client/customer? This is the most important of all. If you can organize your information around the purpose you are seeking you will naturally org