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浙江工商大学学士学位论文 中国旅游服务贸易的国际竞争力分析 Ⅰ-1 中国旅游服务贸易的国际竞争力分析 摘要摘要摘要摘要：在科技革命和经济全球化的推动下，全球服务贸易飞速发展，出口结构加速升级，商业存在规模日益扩大，各国竞争日趋激烈。全球经济竞争的重点正从货物贸易转向服务贸易，服务贸易与服务贸易的发展水平已经成为衡量一个国家现代化水平的重要标志之一。作为中国服务贸易的传统行业，中国旅游服务贸易一直占据着很大比重，是第一大服务出口行业。但是与世界旅游强国相比，我国的旅游服务贸易水平和国际竞争力水平都存在着差距。如何提高中国旅游服务贸易的国际竞争力，是我们确切了解中国旅游业发展水平以及正确制定参与国际服务贸易政策的必要前提。因此，探讨我国旅游服务贸易的国际竞争力及其影响因素就显得非常必要了。本文采用了出口市场占有率指数、贸易竞争力指数和显性比较优势指数，并与其他9国进行了比较分析。结果表明了我国旅游服务贸易存在着一定的竞争力，但与先进国家相比还有差距，需要进一步采取措施，加快提升我国旅游服务贸易的国际竞争力。 关键词关键词关键词关键词：旅游 服务贸易 国际竞争力 The analysis of international competitiveness of tourism service trade in China Abstract: As a result of technological revolution and economic globalization, the service trade of world develops rapidly, the structure of import upgrades fast, the scale of commercial presence expands increasingly, and the competition between countries is intensely. The emphasis of global economic competition is from merchandise trade to service trade. The service trade and the level of service trade have been an important sign of measuring the level of modernization of the nation. As a traditional industry in the service trade in China, the tourism service trade has been holding a great proportion, of the biggest industry of service export. Compared with the developed countries in tourism, China has distance in the international competitiveness of tourism service trade. How to increase the international competitiveness of tourism service trade, is the necessary premise of knowing our level of tourism service trade and making policies of attending international service trade. As a result, it is very necessary to investigate the international competitiveness and effect factors of China’s tourism service trade. This paper analyses the competitiveness of international tourism service trade among nine other nations, according to the export market share index, TC index and RCA index. The analysis shows that our tourism service trade has certain competitivene