Automatic double rollers washing machine.ppt

Reasons Fin ancial constraint The value of intermediaries Distribution Binary Star Binary Star Limited Liability Company The value of intermediaries Distribution Introduction: When a product is first introduced to the market, large sums of money are usually allocated for promotion to make consumers aware of the products and its merits Promotion Binary Star Binary Star Limited Liability Company Promotion Binary Star Limited Liability Company Binary Star Word of Mouth Binary Star Limited Liability Company Advertising (一). Type of advertising: 1.Brand /Product Advertising Comparative Advertising 2.Reasons: new product, need more attention emphasize our product’s features (二). Types of advertising media 1. Television Outdoor ( posters, electric display) 2.Reasons: (1) Medium and high-end product, (2) TV: convey eye-catching message, colourful, high-efficiency (3) Outdoor: high visiblity, repeated exposure (We mainly use it in the bus stop and railway station) . Promotion 5. （可多选） 您一般通过哪种途径了解洗衣机市场信息？ Binary Star Sales Promotion Mode of sales promotion: 1.Discount 2.Combination discount 3.Rebate 4.Premiun (floorstand 底座 abstergent洗涤剂) Promotion Binary Star Limited Liability Company Binary Star 7.（可多选）以下哪项促销活动更让您心动？ Public Relations and Publicity Advantages: Build goodwill among the public, remain a positive image of our company Forms of PR: 1. Publicity / News release: Soft ad. ——More effective more believable 2. Press conference ——usually use for launching the new product Binary Star Binary Star Limited Liability Company Word of Mouth 5. （可多选） 您一般通过哪种途径了解洗衣机市场信息？ From the chart, we can know that most people prefer to get information from their friends and relatives. Tell