Unit 3 Writing With Style 有风格的写作.ppt

Unit 3 Writing With Style 有风格的写作 Planning organizing messages 设计和组织信息 Choosing words 遣词 Creating vigorous sentences 造句 Building strong paragraphs 谋篇布局 Editing proofreading messages 编辑和校对全文 （彩页） the main idea  the central theme  or  the most important thought ? to persuade receivers to buy a kitchen appliance —the benefits they will receive (p69) Choosing words Courteous words （礼貌用语） positive words 积极语气 proper titles 正确称呼 bias-free words 避免歧视 Appropriate words （用词得当） precise words up-to-date words concise words (p74-79) Creating vigorous sentences Concise sentences （简洁句子） avoid unnecessary elements use active voice Concrete sentences（具体形象的句子） specific precise (p81-83) Building strong paragraphs Complete paragraphs unity coherence （整体性与连贯性） Clear paragraphs transition （过渡词语）— a word or phrase that connects sentences in paragraphs, and in turn connects paragraphs in a message