Marking Plan.ppt

Marking Plan Second-hand Textbook Store--(Jihua Bookstore) Students in SCNUJNU have tne demand to buy second-hand textbooks. While ,the majority of the students never goes to second-bookstore and even throw away their textbooks as rubbish. The bookstore will not just retrieve textbooks but also sell them to students in need, which can make a good balance in demand. Therefore, Our rearch: Target Market Mainly students（especially college students of SCNU and JNU） Feature: An app; convenient 4p analysis Product Pricing Promotion Place Product Second-hand textbook 1.Class textbook 2.Optional courses textbook 3.Public-selected textbook Reference book 1.The examination 2.The foreign language 3.The tools Pricing 1、 Purchasing old books is 30% of the original price, while that we sell is 40%. 2、 If the books are damaged or some of their pages are missing, the price of them would be counted according to their weight. 3、We would provide discounts to our members, or during down time when we have to regain customs. Promotion The end of every semester Give out leaflets on streets or in dormitory to publicize our App Discounts or small gifts Distribution App software Carry the books to their dormitory for free A stall in the open and the end of every semester Summary Potential in both price and resources. * National environment(Competitor) Don’t sell textbooks at low prices Dont have the textbooks that our students needs exactly Don’t provide second-hand textbooks Local environment The one in SCNU sells new books, which are very expensive The one in JNU doesn’t have wide range of textbooks and expensive Others nearby remain the same we have a wide market!!! SWOT Analysis Strength Weakne-ss Opportu-nity Threat 13.旧书4折出售，您是否考虑购买？ 旧书4折出售，您是否考虑购买？ 如果这样的服务--上门3折回收书本，你是否愿意售出？ *