The Coca-Cola Company.ppt

The Coca-Cola Company Develops products Produces the advertising and programs to support those products, and Sells syrup concentrate to Coca-Cola Enterprises and other bottlers, etc. Coca Cola Enterprises Combines the product concentrate with other ingredients to manufacture and package our beverages. Markets and distributes products to retail customers and consumers. Coca Cola Enterprises The largest soft-drink bottler in the world, The Coca Cola Company owns 42 % of the outstanding common stock of Coca-Cola Enterprises Net concentrate/syrup sales to Coca-Cola Enterprises were $3.1 billion in 1998 or approximately 16 % of sales. 3.8 billion unit cases in 1998 Net operating revenues of $13.4 billion EBITDA $1.989 billion Full Service Business CCE’s vending machine operations Owns and operates approximately 200,000 vending machines in the US North Metro Atlanta Sales Center approximately 2,000 machines approximately 8 drivers area covering 190 sq. miles Vending Machines Support 4 to 12 flavors Hold 8 to 12 columns of cans 30 cans per column Our Example 5 Flavors 10 columns Customer service -- in-stock probability for all flavors 99% Issues Which flavors do we stock? How many columns do we stock for each flavor? How often to we restock the machine? How do we build driver routes? How many drivers and trucks do we need? Other related questions Can we make some of these problems go away? Vending machine design Size Flexibility Number of flavors … Current Operations Machine put on 7, 14, 21, … day schedule based on volume Drivers assigned routes to cover machines Missed machines rolled over to next day Driver allocates columns to flavors and fills Drive pay partly based on cases loaded Company prescribes some flavors Core flavors and new flavors Which flavors do we stock? What are the drivers? Revenue Our set up Flavors we must carry Coke Diet Coke Sprite Other flavors we’ll consider Caffeine free diet coke Minute Maid Nestea What data do we need? Maximiz