中国广告管理体制的变革课件(37页).ppt

The Microsoft application platform offers the following capabilities 1- Infrastructure and integration The top priority of enterprises are their line of business applications. We need to make sure that these applications are always up and running, 24/7 with disaster recover, high availability, scalability, performance, etc… we need to provide the platform and infrastructure to monitor the health and performance of these applications. These applications also need to integrate with other applications and systems. We can do one off integration, but with a platform approach, we can standardize on a single integration technology that is standards based that allows me to get much better results with a lower total cost. 2- The next capabilities are under BI Once I make sure that my applications are running well and that they can communicate with each other, I can start thinking of how I can get more insights to my business. I will need a data warehousing system that allows me to gather information from multiple applications into a single data mart or data warehouse. I can then model this data, create reports on it, and conduct further analysis using familiar tools. 3- External Web Applications Web presence and e-commerce are now more of a standard or requirement of doing business rather than an option. Enterprises can leverage cutting edge technologies to better engage with the customers through websites, blogs, communities, etc… you need an application platform that allows you to extend your business to the internet with an easy way to integrate with your critical line of business systems 4- application life-cycle management Most enterprises have some kind of custom developed solutions built to fit their needs. Whether these applications are written inhouse, or if they are developed by an outsourced company, and ALM solution can help you streamline your development process and allow you to create higher quality software solution in a much faster way. * What is Serv