企业非市场行为战略化路径%3a基于创新驱动观点.pdfVIP

企业非市场行为的战略化路径：基于创新驱动的观点 1 2 3 申俊龙 ; 王希泉 ;徐佩 （1 2 3 南京中医药大学经贸管理学院 ，江苏 南京 210046 ） 摘 要：西方跨非市场战略研究已成为战略管理的主流管理，然而针对我国企业非市场经营的相关研究 集中于公共关系及跨文化管理的讨论中，对政府公关研究较多，而较少从对企业社会责任、公益性等非 市场行为进行专门的研究，尤其基于企业微观主体出发，从创新驱动力的观点透视企业非市场行为对于 提升企业竞争环境和竞争优势的重要性，而不仅仅从制度环境的外部压力看企业非市场行为，企业非市 场行为成为企业谋求生存空间的重要战略手段。 关键词：非市场战略；企业非市场行为；路径 中图分类号：F272 文献标识码：A BUSINESS STRATEGY OF NON-MARKET BEHAVIOR PATH: BASED ON THE INNOVATION-DRIVEN POINT OF VIEW 1 2 3 Shen Junlong ； Wang Xiquan ； Xupei (123 College of Business Administration Nanjing University of Traditional Chinese Medicine, , Nanjing 210046) Abstract: Non-Market Strategy of the Western Cross has become the mainstream of management of strategic management, but for the operation of non-market enterprises focused on public relations research and discussion of cross-cultural management, public relations of the government more and less from the corporate social responsibility, public service and other non-market behavior of specific studies, particularly the micro enterprises based on the main starting point from the perspective of innovation and drive non-market behavior of enterprises to upgrade the competitive environment and the importance of competitive advantage, not just from the system external pressure environment of non-market behavior of Enterprises, corporate non-market activities become an important strategy to seek means of living space. Key words: Non-Market Strategy; Enterprises Of Non-Market Behavior; Path 其非市场行为特征如何，在非市场战略文献领域针 对中国企业进行系统研究，集中于企业与政府关系 1.战略管理领域对于企业非市场行为 的研究较多，如田志龙团队的相关研究，而与公众