精品酒店概念.pptVIP

  1. 1、本文档共14页,可阅读全部内容。
  2. 2、原创力文档(book118)网站文档一经付费(服务费),不意味着购买了该文档的版权,仅供个人/单位学习、研究之用,不得用于商业用途,未经授权,严禁复制、发行、汇编、翻译或者网络传播等,侵权必究。
  3. 3、本站所有内容均由合作方或网友上传,本站不对文档的完整性、权威性及其观点立场正确性做任何保证或承诺!文档内容仅供研究参考,付费前请自行鉴别。如您付费,意味着您自己接受本站规则且自行承担风险,本站不退款、不进行额外附加服务;查看《如何避免下载的几个坑》。如果您已付费下载过本站文档,您可以点击 这里二次下载
  4. 4、如文档侵犯商业秘密、侵犯著作权、侵犯人身权等,请点击“版权申诉”(推荐),也可以打举报电话:400-050-0827(电话支持时间:9:00-18:30)。
  5. 5、该文档为VIP文档,如果想要下载,成为VIP会员后,下载免费。
  6. 6、成为VIP后,下载本文档将扣除1次下载权益。下载后,不支持退款、换文档。如有疑问请联系我们
  7. 7、成为VIP后,您将拥有八大权益,权益包括:VIP文档下载权益、阅读免打扰、文档格式转换、高级专利检索、专属身份标志、高级客服、多端互通、版权登记。
  8. 8、VIP文档为合作方或网友上传,每下载1次, 网站将根据用户上传文档的质量评分、类型等,对文档贡献者给予高额补贴、流量扶持。如果你也想贡献VIP文档。上传文档
查看更多
The Jade---Sales Marketing The Boutique Hotel 精品酒店 The Jade---Sales Marketing Definition 源于法语的“Boutique”一词原指专卖时髦服饰的小店。精品酒店最初是指起源于北美洲的私密,豪华或离奇的酒店环境,以提供独特、个性化的居住和服务水平作为自己与大型连锁酒店的区别。 Boutique hotel is a term popularized in North America and the United Kingdom to describe intimate, usually luxurious or quirky hotel environments. Boutique hotels differentiate themselves from larger chain/branded hotels and motels by providing personalized accommodation and services / facilities. Sometimes known as design hotels or lifestyle hotels, boutique hotels began appearing in the 1980s in major cities like London, New York, and San Francisco. Typically boutique hotels are furnished in a themed, stylish and/or inspirational manner. They usually are considerably smaller than mainstream hotels, often ranging from 3 to 50 guest rooms. The Jade---Sales Marketing History Boutique hotels are believed to have been invented in the early 1980s. Two of the first boutique hotels in the world opened their doors to the public in 1981: The Blakes Hotel in South Kensington, London (designed by celebrity stylist Anouska Hempel) and the Bedford in Union Square, San Francisco (the first in a series of 34 boutique hotels currently operated under the flag of one of the most eminent players in the boutique hotel world today, The Kimpton Group). In 1984, Ian Schrager opened his first boutique hotel in Murray Hill in New York City: the Morgans Hotel, designed by French stylist Andrée Putnam. The Jade---Sales Marketing Brands Indigo? Edition w Aman Banyan Tree Phulay Bay Miora The Jade---Sales Marketing Boutique Hotel In China 成都圆和圆佛禅客栈 Buddhazen Hotel 北京瑜舍酒店 The Opposite House 北京红墙花园酒店Red Wall Garden Hotel 上海雅悦酒店 URBN Hotel Shanghai 长城公社 Commune by the Grandwall 上海马勒别墅Moller Vilal 中文 | ENGLISH | 日本語 The Jade---Sales Marketing Primary features of boutique hotels Architecture and design Style distinction warmth Intimacy are key words in the architecture and design of boutiqu

您可能关注的文档

文档评论(0)

weiwoduzun + 关注
实名认证
文档贡献者

该用户很懒,什么也没介绍

1亿VIP精品文档

相关文档