unit 4b e-business.pptVIP

Unit 4b e-business Words Expressions e-business n. 电子商务 e-commerce n. 电子交易，电子贸易 transform vt.vi. 使改变，使改变 web-compatible adj. 与网络兼容的 streamline vt. 精简 customer relationship management 客户关系管理，简称CRM customer behaviour 消费行为 personalized adj. 个性化的 offering n. 提供的商品 web-browser n. 网络联络器 business process reengineering 业务流程重组, 简称BPR supply chain management 供应链管理，简称SCM sales forecasts 销售预测信息 inventory n.库存 accordingly adv. 相应地 in-service staff development 在职员工发展计划 web-based distance learning 远程教育网络 intranet n. (公司、企业)内部网，局域网 classroom-based teaching 课堂教学 extranet n. （公司、企业）外部网 product line 产品种类 small and medium-sized businesses 中小型企业，简称SMBs perception n. 认识，观念，看法 presence n. 势力，存在， 跻身 inwardly focused 内向型，内敛型 stand-alone 独一无二的 empower vt. 授权给 What is e-business The term e-commerce is connected with retailing and describes company to consumer communication using the Internet, e.g. when a customer orders and pays for books over the Internet. The term e-business is broader, referring to the transformation of fundamental business processes through the use of Internet technologies. It refers to the way internal business processes and communication with suppliers etc. are carried out via computer networks that use Web-compatible software. What are the benefits of each? e-business: The transformation of key business processes through the use of Internet technologies. Benefits: can streamline business processes to improve operating efficiencies. All the processes contributing to the overall customer experience can be improved (customer relationship management etc.) Can analyze past customer behaviour to anticipate customers’ needs. Can allow suppliers and customers controlled access to the data they need, so that business processes can be managed beyond the individual organization (e.g. sharing sales forecasts, managing inventories, optimizing deliveries) e-commerce: The ability to offer goods and services to the consumer over the Web. Benefits: Can present goods mor