大学生旅行社商业计划书.doc

下载文档 降价啦

41
0
约2.51万字
约 82页
2017-08-07 发布于贵州
举报
版权申诉
保障服务

大学生旅行社商业计划书.doc

1、本文档共82页，可阅读全部内容。
2、原创力文档（book118）网站文档一经付费（服务费），不意味着购买了该文档的版权，仅供个人/单位学习、研究之用，不得用于商业用途，未经授权，严禁复制、发行、汇编、翻译或者网络传播等，侵权必究。
3、本站所有内容均由合作方或网友上传，本站不对文档的完整性、权威性及其观点立场正确性做任何保证或承诺！文档内容仅供研究参考，付费前请自行鉴别。如您付费，意味着您自己接受本站规则且自行承担风险，本站不退款、不进行额外附加服务；查看《如何避免下载的几个坑》。如果您已付费下载过本站文档，您可以点击这里二次下载。
4、如文档侵犯商业秘密、侵犯著作权、侵犯人身权等，请点击“版权申诉”（推荐），也可以打举报电话：400-050-0827(电话支持时间：9:00-18:30)。

2011哈尔滨大学生创业大赛学子之旅团队哈尔滨学子之旅旅行社创业计划书项目名称：大学生旅行社项目联系人：杨文莊___ 联系地址：哈尔滨市南岗区学府路331号联系电话电子邮件：879294908@ 目录第一章执行总结 1公司概述···············································7 2市场···················································8 3公司宗旨···············································8 4投资与财务·············································8 4·1资金来源············································8 5经营范围···············································8 6组织与人员·············································8 第二章市场分析 1市场现状分析···········································8 1.1中国旅游市场·········································9 1.2中国高校旅游市场及开发现状 ··························9 1.2.1哈尔滨高校旅游市场及现状分析·······················11 2 市场调查结果分析······································12 2·1大学生旅游的意向····································12 2·2旅游时间分析········································13 2·3旅游目的地与景观选择分析····························14 2·4大学生旅游的消费方式································15 2·5大学生旅游的消费状况································17 2·6大学生旅游的信息渠道································18 2·7影响大学生旅游决策影响因素分析······················19 2·8大学生对旅行社的满意程度···························· 21 2·9提供针对大学生旅行服务的的可行性····················22 3 调查结果总结··········································22 4 SWOT模型分析·········································23 4·1优势（Strength）·····································23 4·2劣势（Weakness）·····································25 4·3机会(Opportunity)···································26 4·4威胁(Treat)·········································26 第三章产品介绍 1旅行社采购管理·········································27 1·1产品采购············································27 1·2产品设计与开发······································27 2产品描述···············································27 2·1旅游产品············································27 2·1·1.主题类··········································27 2·1·2团体类···········································31 2·2大学生旅游优惠