Course IntroductionOverview.ppt

Copyright ? The McGraw-Hill Companies, Inc. Permission required for reproduction or display Copyright The McGraw-Hill Companies, Inc. Permission required for reproduction or display BUS205 Marketing Management Course Introduction/Overview Agenda General Course Information Instructor Students Introduction Course Overview Objectives Course Format Evaluation Group Project General Course Information Course Name: Marketing Management Course Number: BUS205 - LEC1LEC6 Instructor: Peng, Ling Location Time – AR322 LEC1: Tuesday 300-430 Thursday 500-630 LEC6: Tuesday 430-600 Thursday 300-430 Office Hours: BU205 M 1430-1630 W 1430-1630 or by email appointment Email: L2peng@.hk Course Website: .hk/mkt/staff/l2peng/bus205 Introduction of Yourselves Several questions you might choose to answer Your nick name Where you are from Your program Your year in your university program Why you are in the course Your hobbies, interests… Your expectation about the course … How has your summer gone? Expectations What you can expect of me: Punctuality Reasonable accessibility Treating every student with respect Timely posting of partial notes on the web Carefully designed assessed exams Careful exam security and supervision Expectations of you: In class: Punctuality, Respect and Tolerance Out of class: Don’t miss the exams; Stick to the deadlines Textbooks References Required Textbook: Kotler, et al. (2009), Principles of Marketing: A Global Perspective, Pearson Education South Asia. References: Advertising Age Business Horizons The China Quarterly Harvard Business Review Marketing News Media Wall Street Journal South China Morning Post Business Week Time Fortune The Economist Far Eastern Economic Review Course Objectives To introduce fundamental marketing concepts By the end of this semester you should be able to Apply concepts theories to marketing situations make appropriate decisions using a strategic marketing perspective Broaden your managerial perspective of ma