DOES BEING ECOFRIENDLY MAKES ANY POINT.ppt

The big cities are having great problems to solve the problem of garbage and climate change. An ecological catastrophe is upon us. The government and the big corporations are very interested in the subject, and they are working in new solutions that might help solve the situation. The problem is that most of the consumers aren’t as involved in the matter. One of the reasons for this to happen is that the green trends has a perception of being very expensive, and in a country like Colombia, where 71% of the population has a very low income, the price of the products matters too much. A problem in the specific category is that consumers believe that cleaning/laundry products are more efficient thanks to all the chemicals they have. This is something we need to work on very hard. According to the TGI, over the last year the concern for environmental issues in the general public suffered an incredible decrease of almost 20%. But there is still hope, a small niche called ”The Experimenters”, young prosumers with social conscience. This group represents the 13% of the population, but their affinity to those issues is over 75%, almost 40% more than other niches. (TGI) * DOES BEING ECOFRIENDLY MAKES ANY POINT? TO FIND IT OUT WE NEED TO ANALYZE ALL THE POINTS OF VIEW RELATED TO ENVIRONMENT IN THE COUNTRY russell davies: That those little bits of actual data make all the difference. Concern for environmental issues is going down in Colombia? That ought to make your client pay attention. But look, here’s a niche we can talk to, that should keep their attention. OK, THIS IS A STARTING POINT. BUT WHO ARE THOSE PEOPLE? HOW THEY CONSUME? Inside the info culture Open minded Continuous learning Entrepreneurship Career acknowledge Good relationships at work Sociably and faithful Sensibility to other subjects Spirituality and social conscience Open attitudes toward consumerism Prefer items of good quality They invest in their look They support the national industry Core values of t