无形资产及其未来价值【财务会计】.pptVIP

Intangible assets and future valueAn Accenture surveyConducted by the Economist Intelligence UnitAugust and September 2003 Respondent demographics Respondent demographics Understanding of “intangibles” Definition of “intellectual capital” Intangibles are important ... but overlooked Must manage intangibles to succeed ... High standards, lagging performance Stockmarkets reward ... but over time * Which of the following titles best describes your job? What were your company’s revenues in US dollars in 2001? What industry are you in? In what country are you located? What do you understand by