THE WEEK THAT WASWEEK 16.ppt

THE WEEK THAT WASWEEK 16 PEAK FOR THE WEEK COMMENCING 15th April 2012 (WEEK 16) PUTs declined this week across all trading demographics with AP 18-39 posting the highest loss YOY (-5%). AP 18-49 (-4%), AP 5+ (-2%) and AP 25-54 (-1%) all recording declines. Wednesday, Thursday and Saturday were the only nights that experienced growth YOY, with Thursday recording the highest lift of 10% against AP 5+. Source: Nielsen TAM. TVNZ Mediaworks against AP 18-54, TV3 includes TV3 and TV3+1. C4/FOUR against AP 18-49 TV ONE HIGHLIGHTS AP 25-54 TV ONE experienced a small increase of 1% in audience (to 7.9 ratings) and share growth of 5% (to 22.5%) this week. From a yearly perspective both audience share losses were reported. Sunday night experienced the highest weekly lift of 34% with improved performance throughout the night (post 6pm). Yearly, Tuesday night remains the strongest. Year to date, TV ONE’s average audience is sitting at 7.5, compared to 9.2 in 2011. Four shows were in the top 10 programmes this week. The week’s best buy was Saturday’s Come Dine With Me with a CPT of $638.70 Source: Nielsen TAM OVERNIGHT: Top Programmes for AP 25-54 The Big Bang Theory TV2 14.8 Shortland Street TV2 14.6 Police Ten 7 TV2 13.5 The Force TV ONE 13.3 Two and a Half Men TV2 13.1 Border Security (R) TV ONE 12.9 2 Broke Girls TV2 12.8 Road Madness TV3* 11.6 Criminal Minds TV ONE 11.5 Hyundai Country Calendar TV ONE 11.2 TV2 HIGHLIGHTS AP 18-39 TV2’s audience and share fell away this week (to 8.0 rating and 27.0% share). Year on year, marginal audience and share losses were recorded. Monday night reported the highest weekly lift of 4% with Shortland St, Desperate Housewives and Revenge delivering improved ratings week on week. Yearly, Thursday night experienced a 22% lift. TV2’s average audiences are sitting at 8.0 compared to 9.1 last year. Eight of the top 10 programmes this week were on TV2. The week’s best buy was Wednesday Neighbours with a CPT of $582.80 Source: Ni