精编教案--高三英语unit5 Advertising教案.docVIP

Unit 5 Advertising 教案 教学目的： 掌握课文大概的内容，了解广告的作用 教学重难点： 如何有效的了解文章的大致内容 教学步骤： Step 1 Greeting Greeting and check their homework Step 2 Lead in 1. What is the most important function of advertising? to introduce new products. 2. Where can you find advertisement? 3. What do you think of advertisement? 4. What advantages and disadvantages do you think ads have? advantages disadvantages help customers find good product help companies make money can be used to inform people about important issues ?can lead people to buy the wrong products Can make teenagers want things that are bad for them can be ugly and noisy Step 3 Reading: Ⅰ.While reading underline advantages and disadvantages of the advertisement mentioned in the text advantages Disadvantages 1. help consumers make informed choices 2. entertain people 3. increase product sales 4. make products cheap 5. make people aware of social problems ?1. make people annoyed 2. be misled by false and incorrect information easily Ⅱ.Main idea of each paragraph: Pa1: Ads are found almost everywhere The main idea of the paragraph is that advertising is a highly developed industry. Pa2: People react to advertisements in different ways How do people react to ads? 1. Some find ads useful and entertaining. 2. Others think that they are annoying. 3. Critics sometimes accuse companies of using ads to mislead us. Pa3: The basic principle of advertisements is to influence customers’ choices. Q1: Why do advertiser often have to work hard to attract people’s attention? 棗hBecause customers see so many ads every day. Q2: The best chance to reach customers for the advertisers is to appeal to their emotions Q3: Is the basic principle of advertising rather difficult? No. It is fairly simple. Pa4: Ads help companies and customers in a variety of ways. Pa5: the most important function of advertising is to introduce new products Pa6: Many governments use ad campaigns to make people aware of social problems and government polic