我国中小企业网络营销战略分析及应用策【荐】.docVIP

我国中小企业网络营销战略分析及应用策略 [摘要] 中小企业在激烈的市场竞争中，生存与发展面临着极大的挑战，随着网络技术的普遍应用，给中小企业赋予了新的机遇，本文阐述中小企业在新环境下，如何实现营销，以及在营销过程中应采取的网络营销策略[Abstract]Small and medium enterprises in the fierce market competition, survival and development is faced with tremendous challenges, with the widespread application of network technology for small and medium-sized to give a new opportunity, this paper, small and medium enterprises in the new environment, how the new environment to the realization of marketing, as well as in marketing the course to be taken online marketing strategies, create the value given. [关键词] 营销 网络营销 企业的