再思马克思主义大众化传播的_三贴近_原则_由_舌尖上的中国_热播引发的思考.pdfVIP

第12 卷第5 期 湖南工业职业技术学院学报 Vol. 12 No. 5 2012 年 湖南工业职业技术学院学报 第5 期 2012 年10 月 JOURNAL OF HUNAN INDUSTRY POLYTECHNIC Oct. 2012 再思马克思主义大众化传播的“三贴近”原则 ———由《舌尖上的中国》热播引发的思考 陈金星 唐安杰 （丽江师范高等专科学校，云南丽江, 674100） ［摘 要］分析热播纪录片《舌尖上的中国》的成功之处在于以“真诚、真实、真情”感动观众，真正做到了“润物无声、感人 至深”。理论传播的“贴近实际，贴近生活，贴近群众”原则需要真实的态度、真实作风、饱含真情的行动，只有如此才能真正 走入思想战线工作对象的内心，使得马克思主义大众化的传播工作取得实效，实现胡锦涛同志对新阶段宣传思想工作提 出的“总结经验，深化改革，在‘三贴近’上取得新进展”的目标要求。 ［关键词］舌尖上的中国；三贴近；马克思主义大众化；真诚；真实；真情 ［中图分类号］A8 ［文章标识码］A ［文章编号］ 1671- 5004 （2012） 05 - 0057 - 02 Afterthought of The ‘ThreeCloseTo’Principleof MassDissemination in Marxism ———Contemplation Triggered by The Hit TV Documentary “A Bite of China” CHEN Jing- xing TANG An- jie （Lijiang Teachers College, Lijiang 674100, Yunnan） ［Abstract］ After analyzing the success of the hit TV documentary ”A Bite of China”, it was found that the documentary moved the audiences by its “true sincerity, true facts, true feelings”features and had truly achieved the effect of “coming softly, touching deeply”. The principle of “Close to reality, close to living, close to masses”in dissemination theory requires true attitude, true style and action with feelings from the heart; only then can it touch the innermost being of the target at the ideological front and obtain actual results on the mass dissemination work of Marxism, as well as achieve the required objectives of the “learn from experience, further the reform, make new progress”proposed by Comrade hujingtao on the new phase of propaganda and ideological work. ［Key words］ A Bite of China; the “three close to”