英文商务书信格式.pptVIP

商务书信格式 台州广播电视大学 胡燕 The Layout I.The Main Parts of the Business Letter?? 1.the letterhead 信头 2.the inside name and address收信人姓名和地址 3.the salutation 称呼 4.the body of the letter 正文 5.the complimentary close 信尾客套话 6.the signature签名 1. The Letterhead 信头 telling the reader the name of the firm and often what it makes or sells 1.1 The letterhead contains the following : The address of the sender The date The address of the reader The name of the reader The salutation 称呼 The subject 事由 ***Generally speaking, the stationery of the companies usually contains: The name of the company The address of the company The telephone number(fax number, e-mail address, etc.) of the company The emblem of the company ( sometimes) ***Companies use their stationery(信纸） for the following advantages: to give the customer a good impression to save secretaries time to have a consistent look 1.2 Place of the letterhead: The letterhead is usually centered at the top. Sometimes the name of the firm is printed in the middle and other information is given on the left and right sides under the name. If you are writing on a piece of plain blank paper without printed letterhead, you should type the letterhead on the right corner of the paper a double space over the date line . 1.3 The date: Never omit the date line because it plays a role of evidence of an arrangement or contract in case of dispute(争论） in courts of law. Ususally type the date on the left hand side a double space（空两行） below the last line of the letterhead. Type the date in full and in one of the following forms:  date-month-year/month-date-year 12 June 1998/ June 12, 1998 2. The inside name and address 收信人姓名和地址: Giving the full name, the title, the full name of the company and the address of the reader The inside name and address normally require three or four typewritten lines. Always write both the names of the person and the company to whom the l