商务英语入门1.pptVIP

目录 课程意义及目的 教学目的及要求 教学内容及课时分配 教学评价与考核 教材及参考书目 Samples Sample 1: balance 平衡 余额 policy 政策 保险单 Sample 2: Date 02/01/03 2002年1月3日 the Chinese way 2003年2月1日 the American way 2003年1月2日 the British way Samples Sample 商标: Santana Oil of Olay Sample 广告: To Be No.1. Nothing is impossible. 译文：一些皆有可能。（李宁运动系列） Start ahead. 译文：美丽从头开始。（飘柔洗发水） Sample 3: 名片示例 教学内容及课时分配 教学内容及课时分配 Unit 1 Establish Business Relations Self-searching Communication in writing Attendance at the export commodities fairs (Canton Fair) Contact at the exhibitions held at home and abroad Mutual visits by trade delegations and groups Self-introduction or enquiries received from the merchants abroad Helped by others The Internet The bank The market investigation The advertisements in newspapers or on TV The introduction from your business connections The introduction from your branches agents abroad The Commercial Counselor’s office in Embassy in foreign countries大使馆驻国外商务参赞处 The Chamber’s of Commerce both at home and abroad国内外商会 Translation 3. 相信我们会达成此笔交易。 4.为使贵方对我方所经营的产品有所了解，今特随函 附寄产品目录及价目表，以供贵方参考。 We are certain that business can be consummated between us. We are enclosing a catalogue and a price-list for your reference, so that you may acquaint yourselves with some of the items we handle. Translation  5. 我们对和贵公司建立商贸关系非常感兴趣，旨在向贵公司供应所需的电器和电子产品。 We are interested in establishing business relations with your corporation for the purpose of supplying you the commodities you want . * * Exercise I Match the words with their proper meanings 1. holding company A. 私人企业 2. conglomerate B. 合资企业 3. joint venture (enterprise) C. 总公司 4. state-owned enterprise D. 子公司 5. private enterprise E. 分公司 6. exclusivel