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王 凌 军 大哥 农村连锁超市的物流配送大中城市的商业竞争相当激烈,市场已近饱和,当前是发展农村连锁的好时机,各农村连锁超市开办后,迅速占据了当地商贸流通业的主导地位。但是相对于大中城市的连锁店,农村连锁超市因为其相关方面条件的不足,在运营过程中存在着更多的问题物流配送方面尤为严峻,以利润最大化为经营目的的连锁超市应该分析自身问题,提出合适的物流配送策略。 关键词:连锁 物流配送问题 物流配送策略Abstract Has a centuries-old chain is to improve the viability of the retail chain is an effective method, but also in developed countries, universal access to successful retail management methods and organizational forms. Chain achieved sales of goods at least part of the shortest path, minimum cost, maximum efficiency and reduce the retail prices of goods, improve the competitiveness of enterprises. Chain management is today the most representative of modern large-scale flow of business model, has become a modern commercial development of an irreversible trend of modern economic development of a new growth point. With the competition between domestic and foreign retail chains started the pattern, distribution system became the focus of their competition. The quality of logistics and distribution is a major retail chain supermarket operators to ensure that related to the enterprises can gain economies of scale and the ability to bring value to the supply chain, value-added enterprises. However, the major supermarket chains to take root in cities, large and medium cities is fierce commercial competition, the market is nearly saturated, not yet fully entered the field of rural commodity circulation, the current is a good time to develop the rural chain, the supermarket chain operating in rural areas, the rapidly occupy the local dominance of commercial circulation. However, as large and medium cities, chain stores, supermarket chains in rural areas because of their lack of relevant aspects of the conditions, the process in operation there are more problems. Among them, the traditional concept of backward, rural consumption is weak, consumer content, orientation is difficult to match other leading supermarket chains to enter the important factors is difficult in