BEC 口语4[2].pptVIP

BEC 口语4 南昌新东方 许乃夫 Advertising 广告 Amazing Commercials Make yourself heard.(Ericsson) 理解就是沟通。(爱立信） Amazing Commercials Connecting People.(NOKIA) 科技以人为本。（诺基亚） Amazing Commercials Communication unlimited.(Motorola) 沟通无极限。（摩托罗拉） Warming Up Do you think television advertising is the most effective form of advertising? Why / why not? Suggested Notes widely-used as a means for entertainment reach vast audiences allow creative use of action, color and sound Suggested Notes audience / change channels / commercials begin doesnt get the target audience Warming Up Will you choose a newspaper to advertise a product? (Why? / Why not?) Suggested Notes dont always target their audience precisely the life of span / short readers discard them quickly 考点再现 What is important when....? Planning an advertising campaign ● Market research ● Selecting appropriate media Suggested Notes Market research should identify the target markdet and determine its size, geographic distribution, and demographic characteristics and then match the advertisement and the available media with the target audience. Suggested Notes ★ broadcast media include: ● televison ● radio Suggested Notes ★ print media ● newspapers ● magazines ● outdoor displays (posters, bulletins) ★ internet Suggested Notes Marketers can launch an advertising campaign to attract a large number of consumers. and, effective advertising can enhance consumer perception of quality in the product, thus encouraging customers to buy this product repeatedly. * * *