External Analysis.ppt

c.a.simmers External Analysis c.a.simmers External Analysis External Analysis Monitoring, Evaluating, Forecasting, and Disseminating information from the external environment Management tool to: Avoid surprises Work to ensure long-term health Identify opportunities and threats OVERVIEW External Analyze Global Societal (Macro) Factors Analyze Global Task (Micro) Factors Industry Competitors External Environment Economic Trends Forecasts Gross National Product (GNP) Total market value all goods services final consumption in nation Gross Domestic Product (GDP) Value all goods services produced in nation Disposable Personal Income (DPI) Consumer Price Index (CPI) Interest Rates Import/Export Trends Unemployment Trends Inflation Rates Sociocultural Trends Forecasts Demographic trends Life style changes Level of education Value placed on leisure time Social responsibility Environmental concerns Buying habits U.S. Sociocultural trends shaping future Increasing environmental awareness Growth of the seniors market New baby boomlet Decline of the mass market Pace and location of life Changing households Political/Legal Antitrust legislation Environmental laws Tax laws Trade regulations Political stability Contract laws Intellectual property Technological Variables New products and processes Automation Business-to-business Technological Variables Information Age Developments Selling on the Internet In just 3 years, 90 million people swap information or do deals on the Internet. It took 30 years for radio to reach 60 million It took 15 years for TV to reach 60 million WORKSHEETS Societal (Macro) External Environment Analysis Global Issues in Strategic Management Levels of International Activity DOMESTIC: Acquires all of its resources and sells all of its products or services within a single country INTERNATIONAL: primarily based in a single country but acquires some meaningful share of its resources or revenues or both from other countries. Multinational ha