Telefonica Service Factory.ppt

Telefonica Service Factory Work items Architecture Service Factory Sandbox Preproduction Production Application Lifecycle Management Metrics Tools Services Roadmap Commercial proposal Services Roadmap Consumer Services categories 2G Services SMS Live Messenger Live contacts Voicemail Self care Alerts Location 2.5/3G Services Videomail/messaging Blogging MMS M3 Converged Services IPTV VOIP NabazTag Windows Live/Gadgets for Telefonica services Impact and Complexity categories Impact Targeted subscriber base Expected revenues Lifetime Differentiation Complexity Service development User adoption Integration Additional enablers Central/Local Impact matrix 2G services Impact matrix 2.5/3G services Impact matrix converged services Solution elements CSF Live Enablement Gateway MMSG SMS router MMSC Voice-, Videomail configuration SDP interfaces LatAm market figures and other stats New research from the mobile-focused statistics firm M:Metrics has focused on exactly how many mobile-phone customers are using their handsets to access social networks and blogs. In the month of June, a total of only 12.3 million mobile consumers in the United States and Western Europe (France, Germany, Italy, Spain, and the United Kingdom) accessed a social-networking site or blog on their phones at least once. In the U.K., this came out to a total of only 2.5 percent of mobile users; 2.8 percent in Italy; 2.3 percent in Spain; 1.9 percent in Germany; and only 1.5 percent in France. /the-social/8300-13577_3-36-0.html?keyword=Bebo In the U.S. and U.K., MySs mobile site is the most popular (despite only being available on several carriers) with 3.7 million users in the U.S. and 440,000 in the U.K.; Facebook comes in second place with 2 million users in the U.S. and 307,000 in the U.K. Third place in the U.S. was YouTube, with 901,000 mobile users; third place in the U.K. was Bebo, with 288,000. (Recently, another firms statistics showed that Bebo may be passing longtime leader MySpace in the U.K.