Introduction to Business.ppt

Introduction to Business Fall 2010 Business School Sanda University Dr. (Amy) Q. Jia Office phone:Internal extension: 9216 Email: jiaqiaoping@ Teaching: T34 (1-18) 4309 F34 (10-18) 4309 Office Hour： by appointment Ms. （Cathy）H. MA Textbook Introduction to Business 10th edition (International Edition) Pride, Hughes, Kapoor South-Western Cengage Learning 2010 (special care for the textbook required) References Business Essentials, 5th edition Ronald J. Ebert Ricky W. Griffin 《商学精要》第5版 改编：李治德 宁建新 [美]罗纳德·J·埃伯特 里基·W·格里芬 中国人民大学出版社，2006 Understanding Business, 7th edition W. Nickels, J. McHugh, S. McHugh 《商务学导论》第7版，[美] 尼克而斯, 麦克休，麦克休 清华大学出版社，2005 《工商导论 》第2版，陈准民，高等教育出版社，2009 Any other books on Business Subjects Other Sources The textbook website: /international CCTV channel 2 /special/gsdll/01/ TV programs: Boss Town Dialogue others To prepare for a career choice and being a successful employee Individual Assignments: In class quizzes: basic concepts and fundamental knowledge Home assignments: skill training in personal planning, data collection, information search and analysis Team assignments: Team work spirits and experience Specialization and cooperation Work for the common goal Business skills in planning, implementation, and process management To Prepare for Starting a Business Industry research and analysis ? product choice Industry case studies in ethics and social responsibilities ? mission statement Industry case studies and competitors analysis ? market segmentation and targeting Macroeconomic environment research and industry case studies ? financing planning and budgeting Business plan: hard copy and presentation Evaluations Individual assignments: 40% P1-P5: 10% Q1-Q3: 30% Team assignments: 60% T1 (5+5) Industry Analysis and Product Choice T2 (3+2) Business Social Responsibility: Case Study and Mission Statement T3 (2+3) Size and Structure T4 (5+5) Positioning: Case Study and Strategy T5 (10) Marketing Plan ?