July, 2004FULL PRESENTATION.ppt

Do not copy or distribute. Copyright ? 2004 Tianma Microelectronics SUPER FAST DISPLAY Tianma - SFD Tianma Microelectronics July, 2004 FULL PRESENTATION Marketing New Proprietary Color Technology From Tianma: TIANMA MICROELECTRONICS CO., LTD SFD -Super Fast Display is the fastest moving image color display technology, with vivid pictures and low power consumption. Superior over existing CSTN technology, SFD offers high data-reaction rates suitable for displaying full-motion video and extraordinary clear image equivalent to TFT LCD. The power consumption is just as low as regular CSTN LCD. Displays clear images and full motion video Over 20fps frame rate High data-reaction rates without after-image High contrast, low image flicker Low power consumption and competitive price, SFD is the best solution to substitute TFT LCD Feature Highlights Applications: mobile phone, media player, automotive display, digital home appliance, etc. Tianma – Features of new product 1.1 Market situation of color display industry Advantages in low cost and low power consumption Long response time, not suitable to play fast moving picture Cannot meet the marked requirements for cameras, video games, video recorders CSTN CSTN and TFT LCD Occupied the color display market With higher display speed and better picture to meet the top consumers requirements Higher power consumption is not suitable for portable appliances Long RD and lead time cannot support its customer in fast-changing market Higher price goes beyond the customers expectation TFT LCD 1. PLACE OF TIANMA’s SFD AMONG CSTN and TFT DISPLAYS 1.2 The launch of Tianma SFD Fly Dragon series of color display module Innovation over existing CSTN LCD, SFD has high data-reaction rates and extraordinary clear image. Meet the following requirements 65536 colors clear, high quality display Fast moving images playing up to 30ftps/frame Movie and video playing, clear images without afterimage Equipped with a phenomenal million pixel digital