微电影发展.docVIP

手机短片的传播经营发展瓶颈及对策研究 摘要：手机是基于手机媒体 Mobile video communication business development bottlenecks and Countermeasures Abstract: The cell phone video is based on the product of the rise of mobile media, is the small diffusion era. With its strong position in recent years has achieved rapid development, but also encountered a bottleneck in the development, but also on mobile phone video which people have questioned the future development. This light to analyze the characteristics of mobile phone video of the advantages that mobile video will continue to get good development in the future, but will encounter some challenges. Mobile video also analyzes the problems in the future, but also the future development of mobile video in some suggestions. Key words: mobile video; advantage; business; future  目 录 1 引 言 1 2 手机短片的发展 1 2.1 手机短片的 1 2.2 手机短片的发展优势………………………………………………………………3 2.2.1 以新兴媒体为依靠 ........................................... 2.2.2 制作成本低廉.................................................................................................4 2.2.3 市场.............................................................................................4 2.2.4 实名保障全...............................................……………………………………………………….5 2.2.6 庞大的制作团体.....................................................................................5 3 手机短片的发展瓶颈 3.1 收费问题 3.2 内容缺乏吸引力 3.3 政府管制壁垒 .4 技术上的制约................................................... 4 促进手机短片事业发展的对策思考 8 4.1 开发新的来源………………………………………………………………….2 拓宽手机短片交流平台............................................9 4.3 加强专业人才培养........................................ 4.4 加强渠道建设 4.5 以更优秀的服务意识发展产业................................10 4.6 适应新的技术发展............................................... 5 结论……………………………………………………………………………………….11 参考文献 1 1 引 言 进入213G手机是一种将无线通信技术与国际互联网等多媒体通信结合起来的移动通信系统，这种技术的完善最终使手机成为影星传播中区别与电视荧屏、电影银幕和电脑显示器的第四屏。[1]它于2005年5年10分钟。[2] 2.1 手机短片的发展现状 2005年是中国电影诞生100周年，中国电影界的各路人士纷纷将目光投入了新兴媒体——手机电影。