聚美优品行业竞争分析.docVIP

聚美优品行业竞争分析 周超曹晨俞凌2011年9月27日 目录 聚美优品网站介绍·······························1 1、网站介绍·····································1 2、网站特色·····································2 3、公司宗旨愿景·································3 行业竞争五力模型分析···························3 1、行业内现有公司之间的竞争·····················3 2、新进入者的威胁·······························4 3、替代品的威胁·································5 4、供方讨价还价的实力···························5 5、买方讨价还价的实力···························6 三、总结···········································7 一、聚美优品网站介绍 1、网站介绍 聚美优品（）前身为团美网，2010年3月由陈欧、戴雨森、刘辉