现代零售客户运作管理大全-家乐福.docVIP

现代零售客户运作管理大全 之 家乐福篇 NROE Joshua Shi/NROS Ammon Zhang 目录 客户总体介绍 ······························································ 3 企业背景 ·································································· 3 企业经营策略和远景规划 ··············································3 企业文化和组织结构 ······················································3 企业核心价值观和企业文化 中国家乐福组织结构 客户的购物者研究····························································4 门店运营管理 ···························································· 5 客户总部与门店的关系·····················································5 门店组