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Modern Marketing 现代市场营销, 2012, 2, 41-48 doi:10.4236/mom.2012.24008 Published Online November 2012 (/journal/mom.html) An Empirical Study of Consumers’ Motives for * Purchasing Branded Products Shengliang Zhang, Xiaodong Li School of Management, University of Science and Technology of China, Hefei Email: lxd512@ Received Aug. 14th, 2012; revised Aug.