Johnson Johnson China Personal Care product Market Entry.pptVIP

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Johnson Johnson China Personal Care product Market Entry.ppt

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Johnsonamp;JohnsonChinaPersonalCareproductMarketEntry.ppt

Strategy for Personal Care Products in China’s Emerging Markets: Final Report Johnson Johnson China Strategy for Personal Care Products in China’s Emerging Markets:Content Strategy for Personal Care Products in China’s Emerging Markets:Content The following document is the final report of a case study analysis focussing on Personal Care producers serving the Emerging Markets Background and Objectives Strategy for Personal Care Products in China’s Emerging Markets:Content As private spending power is increasing throughout China private consumption is growing at rapid pace Emerging Market - Growth of income and consumption Whilst the majority of population still draws lower income range, rising income levels result in growth of disposable income in lower income groups as well Increasing income also for large group of lower income earners Income uplift in the area of lower level household incomes is also reflected in the expected increase of households earning more than RMB3000 Emerging Market - Increase of lower level household income 80% of China’s disposable household income lie outside Tier 1 and 2 cities Emerging market - growing potential markets outside Tier 1 and Tier 2 An attractive market with high income and spending lie outside the top 13 cities Emerging Market - Beyond the top 13 cities The rural populace spend comparatively more on personal care than their urban peers Emerging Market - Share of Wallet for Personal Care in rural areas We regard three combined market movements as drivers for the Emerging Market in China Summary: Emerging Market drivers Strategy for Personal Care Products in China’s Emerging Markets:Content The Chinese Personal Care market is expected to continue its strong growth albeit at a slower pace Overall Personal Care market growth While Disposable Paper, Skin Care, and Baby Care will show the strongest growth among the categories, Feminine Hygiene will continue to be the largest category Feminine Hygiene, Skin Care, and Hair Ca