战略管理英文版.docVIP

PAGE 27 -Bachelor of Arts in Hospitality and Tourism Management QMU BH3213 Strategic ManagementLecturer : Dr. Patrick OoiMatriculation Number :ate of Submission : 29/07/2010Word Count : 3,750ContentIndexTitlePage1.01.11.2IntroductionA brief profile of the companyPurpose statement 2232.0 . .32.2.4Strategic AnalysisInternal EnvironmentMission and visionValuesKey factors of success:External Environment AnalysisPESTELFive force analysis Customer analysisCompetitor anal