功能对等理论指导下广告语的英译研究外语系（本科）毕业论文.doc

滁州学院外语系2012届毕业论文提纲 A Study on the C-E Translation of Advertisement under the Guidance of Functional Equivalence 功能对等理论指导下广告语的英译研究 Thesis Statement With Chinas entering WTO, globalization has also affected the world of advertising. Advertisement translation as a type of intercultural communication and as a result of international communication gradually attracts the translators attention. This research aims at improving the approaches to the English translation of Chinese advertisement and points out that Nidas Functional Equivalence is one of the most appropriate theories for English translation of Chinese advertisements. This thesis analyzes English translation of Chinese advertisements under the guidance of Nidas Functional Equivalence from five perspectives, namely, textual perspective, lexical perspective, syntactical perspective, rhetorical perspective and cultural perspective. This thesis is divided into four chapters. Chapter 1 works as the introduction. Chapter 2 is literature review. Chapter 3 deals with the English translation of Chinese advertisements under the guidance of Nidas Functional Equivalence theory and Chapter 4 is the summary of the thesis. A Study on the C-E Translation of Advertisement under the Guidance of Functional Equivalence 1. Introduction 1.1 Background of the study In contemporary society, advertisement can be seen everywhere. Advertising, as a major means of conveying information, is playing an essential role in business world. Becoming an indispensable part of our daily life, it serves as a chief source of information. After the carrying out of opening-up policy and Chinas entering into the WTO, advertising has become a powerful approach for those Chinese companies to promote their products as well as penetrate into oversea market. However, because of the lingual discrepancies and cultural differences, an advertisement sometimes may not necessarily be accepted and understood by receivers in a foreign culture, partly because of ina