办公自动化市场营销现状分析.docVIP

XX办公自动化市场营销现状分析 内容提要 在激烈的市场竞争形势下，企业要想在市场求生存、求发展，就必须从各方面努力，来加强自身的竞争力。企业的市场营销工作是影响其竞争力的重要因素。本文在论述企业营销工作的重要意义基础上，对XX办公自动化销售有限公司提出了健全企业营销管理体制、完善公共关系维护方法、加强企业职工素质等一系列的营销管理的措施，以达到提高企业市场竞争力的目标。 本篇论文，由笔者通过自身实践和不断总结，同时结合了自己在修读营销课程后对营销工作的认知，针对XX办公自动化销售有限公司的营销情况以及存在的营销问题作以论述，其从多个角度提出包括社会关系、市场服务、营销管理以及人员激励和培训等影响营销活动的一系列问题，对此，笔者也分别对所述问题，给予了自己的见解和解决对策。 整篇论文主体意在对XX办公自动化销售有限公司营销工作提出问题，并给予解决问题的对策，其中并没有对更具体的营销情况以及公司其他方面作详细、系统性地介绍。 关键词： 直接营销 服务组合 公共关系 激励机制 市场营销 Abstract If the enterprises pursue the survival and development under the fierce market competition situation, they must strengthen their competitiveness from various aspects efforts. The marketing management is an important factor. Based on the important significance of enterprise marketing work, this article takes AURORA CO., LTD as an illustration. In order to improve the company’s market competitiveness, AURORA can adopt a series of marketing management measures. For instance, putting forward to establish and perfect the enterprise marketing management system, perfecting the public relationship, maintaining methods and enhancing the staff abilities. In this paper, the author has own practice and constantly conclusion, furthermore, in combination with the knowledge of marketing management. This article discusses the marketing situation and the existing problems of AURORA. The author proposes a series of problems in many factors, including the public relations, service marketing, marketing management, staff inspiration and training,etc. The author give his own opinions and solutions in separate problems. The main objective of the whole thesis is AURORA’s marketing problems and the solutions, but have no more specific marketing situation and other detailed systemic introduction. Keywords Direct marketing Combination service Public relation Incentive structure Marketing management 目 录 摘 要 ………………………………………………………………1 引 言 ………………………………………………………………4 关于市场营销概述 ………………………………………………5 二、XX办公自动化销售有限