B2U1读写教案.ppt

Unit One Time-Conscious Americans Quote We may all be members of the same village, but we are sitting at our own campfires. If a man does not keep pace with his companions, perhaps it is because he hears a different drummer. ---Thoreau Our most basic common link is that we all inhabit this planet. ---JFK Cultural Differences Between China and America Group Discussion Your definition of culture Shall we respect cultural differences? Why or why not? What’s the benefits and drawbacks of cultural differences? culture The totality of socially transmitted behavior patterns, arts, beliefs, institutions, and all other products of human work and thought. 人类文化：通过社会传导的行为方式、艺术、信仰、风俗以及人类工作和思想的所有其它产物的整体 How different are Chinese and Americans in following aspects? Ethnic culture Business culture Negotiation Style On “humility” On “respect” On “family” High-context cultures Low-context cultures High context culture and the contrasting low context culture are terms presented by the anthropologist Edward T. Hall in his 1976 book Beyond Culture. It refers to a cultures tendency to use high context messages over low context messages in routine communication. This choice of communication styles translates into a culture that will cater towards in-groups, an in-group being a group that has similar experiences and expectations, from which inferences are drawn. In a high context culture, many things are left unsaid, letting the culture explain. Words and word choice become very important in higher context communication, since a few words can communicate a complex message very effectively to an in-group (but less effectively outside that group), while in a lower context culture, the communicator needs to be much more explicit and the value of a single word is less important. Low context culture refers to a culture’s tendency not to cater towards in-groups. An in-group is defined by the authors as being a discrete group having similar experiences and expectations, from which, in turn