奥美品牌思想.ppt

* Key Technologies and skills Operating Systems – Linux, Sun Solaris, Windows NT etc… Platforms and Web Application Servers – Zope, Domino, Netscape, Apache Database – MS SQL, My SQL, Oracle, DB2 Programming – Perl, Python, C, Java, Java Script, HTML, DHTML, VBS Tools Utilities – WebTrends, WebBench Technologies – CMS, CRM, E-Commerce, One-To-One * Training Plan The training plan for 2001 will be developed in accordance of the Technology Strategic Key Focus * Technology Laboratory New technologies Skills improvement Pet projects * Partnership with third parties Heavy back-end database development CRM, ERP, E commerce Internship with leading Beijing Universities Partnership with leading technology companies (such as Motorola, Nokia, IBM etc.) Partnership with leading software companies (Vignette, BroadVision, Oracle etc.) ASP model * Services Provided by Tech. Group Content management solutions design and implementation Front-end programming Back-end programming Site architecture and integration Site hosting and administration Internet technology and strategy consulting * Ogilvy Mather * Ogilvy Interactive Team Customer Relationship Management (CRM) Vladimir M Jordanov December 2nd, 2000 Oglivy Interactive Beijing Boot-camp * Customers ? Who are these guys? * What is CRM? In-depth analysis of customer behavior and attributes. Applying of the achieved knowledge in the formulation of marketing campaigns, strategies and treatment plans. More than just a set of technologies – it is a process. * Why CRM? Company existence – quest for profit. Three ways to increase the profitability of the customer base Acquire more customers Optimize the value of the existing customers Retain the right customers longer Acquiring new customer cost 5-10 times more that retaining the existing one Loyal customers will will buy more and are willing to pay premium prices 20/80 rule – 20% of the customers generate 80% of the revenue * Why CRM? (continued) Service leaders en