【优质】凯迪拉克下半年公关计划.pptVIP

Cadillac Communication Plan  2004 H2 Cadillac品牌公关计划2004 H2 Cadillac PR Plan  2004/7/26 Cadillac 2004下半年公关执行计划Cadillac 2004 H2 PR execution plan  上市预热公关传播Phase 1: Pre-launch Communication 4篇专题文章及主要信息 4 Articles Key Messages 市场篇A：中国豪华汽车市场的发展趋势将向多元化和个性化，暗示 Cadillac进入豪华汽车市场与奔驰、宝马共同竞争的市场机遇 Review China luxury market status, customers prefer to choose among more brands rather than just BMW, Benz 尊贵篇：Cadillac引以为豪的品牌历史以及丰富而尊贵的内涵 Cadillac’s profound and luxurious heritage 独特篇：Cadillac的全球成功经验及其独特的品牌个性 Cadillac’s unique brand characteristics with a bold, intelligent, pionee