【优质】奥美MediaSceneUpdatefor2ndCompanyMeeting030.pptVIP

Media Scene Update for2nd Company Meeting Mission To deliver : the right message in the right place in the right time to the right target at the right cost Internet Penetration by Jun.001.41% Internet user doubled every 6 months More means Internet household penetration by cities Younger people are the driven power 76% are 18-30 They are from big cities 42% are from BJ/SH/GZ They are richer 63.55% has RMB1000+ monthly income And educated 84.67% has college above degree Iamasia numbers Number of Internet users at home 5.7m Number of Internet users at work 5.0m Percentage of Internet users that are male 62% Percentage of Internet users who began using the Internet within the last 12 months 56% Percentage of Internet users that have purchased online 5% Website ranking Frequently used service Information type Weekly online hours Weekly pattern Login time Overview on Internet advertising 316 advertisers was monitored in Oct.00 41% banner advertisers are websites, followed by IT16%, FMCG 16%, Finance 4%, Software 5%, Tele 4%, and Auto 3%. 79% advertisers still use banner as major tools, textlink are more popular used Ad spending on Internet E-commerce Internet ad format Dynamic rotation banner Floating/Fixed button Key word Newsletter Sponsorship Textlink Pop up window Ad in mail Live broadcast Dynamic rotation banner Floating/fixed button Key word search banner Newsletter Sponsorship Textlink Pop up window Ad in mail Live broadcast Formula history 99 Version Period validity: before end of 1999 2000 Version Period validity:1999 afterward “Success formula” so far... “Success formula” so far... “Success formula” so far... Call for action Frequent change banner Add “Click here” to your banners Create a sense of urgency: give users a reason to “Click now” Do not use too much text. Encourage users to look at the banner with a simple offer and design Utilize animation. Animation make banner stand out. Make good use of colors. Use colors to stand out Ro