Unit 8 Internet Marketing 电子商务英语课件.ppt

Unit 8 Internet Marketing The Key to Exercises: Reading comprehension 2 (1) Internet marketing is the component of marketing that deals with the planning, pricing, promotion, and distribution of your products and services online. (2) Internet marketing strategies include (but not limited to) Web site design and content, search engine optimization, reciprocal linking, online advertising and E-mail marketing. The Key to Exercises: Vocabulary A4 B3 C1 D6 E2 F7 G5 The Key to Exercises: Reading Material 1.C 2.D 3.A 4.C 5.B * * ? Warm-up ? Background Information ? Word Study Text Analysis ? Exercises Warm-up Discuss the following questions with your classmates: ?What does marketing mean in business operations? ?List tasks of marketing in your opinion, and think about the advantages of the Internet in the marketing process. Background Information Internet marketing即网络营销，是指借助计算机网络、数据通信技术来实现营销目的的活动。网络营销的英文名称有多种， 如Internet marketing, network marketing, e-marketing, cyber marketing等，本 单元统一使用 Internet marketing。 Text Analysis A Brief Introduction to Internet Marketing [1] Imagine being able to tap into the global marketplace from your home or office. Imagine reaching many customers, quickly measuring the results of your marketing efforts, and having the ability to readily and cost-effectively adapt to changes in the marketplace, all with the click of a mouse. (译文) The Internet now makes these possible. And as more businesses go online, the Internet’s influence on marketing grows significantly each year. Many businesses are marketing their products and services online through Internet tools. Internet marketing can be a time- and cost-saving supplement to your overall marketing strategy. (译文) Text Analysis What is Internet Marketing Internet marketing is the component of marketing that deals with the planning, pricing, promotion, and distribution of your products and services online. (译文) Good Internet marketing s