Unit Eight Electronic Trade 计算机专业英语课件.ppt

* Unit Eight Electronic Trade Learning Objectives In this unit you should get familiar with: the main idea of electronic commerce the process of e-commerce the transactional mode of the ebay business the ways to make money with network trade I. Warm-up 1.Tick (√) the words and phrases that are associated with this unit. □ e-commerce □business-to-business (B2B) □email marketing □ cyber dealing □the average sales price (ASP) □online marketplace □ ebay business □ insertion fee □final value fee □ A □ business-to-consumer (B2C ) □EDI 2.Look at the following pictures and label them with the words given below. e-banking A A ebay T Picture1._______ Picture 2._______ Picture 3._______ Picture 4._______ Picture 5._______ Picture 6._______ II. Text Reading Part A Paperless Trade—Electronic Commerce With the age of paperless trade coming, electronic commerce, or e-commerce, now attaches much importance to people’s daily lives. Many firms begin to focus their attention on electronic commerce. Then, what is electronic commerce? Electronic commerce is an emerging model of selling and merchandising tools in which buyers are able to participate in all phases of a purchase decision. They step through their business processes electronically rather than in a physical store or by phone. The processes in electronic commerce include enabling a cusTech supporter to access product information, select items they need and complete financing settlement. The entire e-commerce procedure can be categorized into three stages as follows: The first stage deals with information exchange. For the sellers, it involves selecting high-quality products, organizing goods information, building their own websites for goods and making their products known to