地道英语：“团购”是一种“营销噱头”（图）.docVIP

地道英语：“团购”是一种“营销噱头”(图) 点击数：987 次??录入时间：2011/12/30 14:26:00??编辑：hongmeizxxk [宣传赚点] 地道英语：“团购”是一种“营销噱头”(图) 　　KAT在北京学汉语，她的中国朋友要是遇到了不知道用美语怎么说的词，就会来请教她。今天是吴琼要问的：团购。 　　WQ: KAT, 我这里有一些螃蟹和大虾，你想要么？ 　　KAT: Of course! I love sea food! 　　WQ: 去我家拿吧！ 全给你，不要钱！ 　　KAT: Wow...Wuqiong, thats really nice of you! Are you sure you dont want them? 　　WQ: 你不知道，这些都是我团购买来的，太多了，吃不了！ 我还有餐券，电影票，健身卡，都是团购来的，好多都快到期了，我又没时间去。对了，“团购”在美语里怎么说呢？ 　　“团购”是一种“营销噱头” 　　KAT: Its called group buying. It is a very popular marketing gimmick now. A lot of my friends back in the US are just as obsessed with group buying as you are! 　　WQ: 呵呵，我的确是个“团购控”！ 不过你刚才说 Group buying is a marketing gimmick, 什么是gimmick？ 　　KAT: Gimmick, g-i-m-m-i-c-k, gimmick, 是花招，噱头。I call group buying a gimmick because its used by retailers to attract more people to buy products of mediocre quality and popularity. 　　WQ: 你说得有道理。团购是个促销的花招，一般推出团购的都是小店、新店，团购的东西也不是什么名牌抢手货。I dont think I can ever get a discount on LV purses through group buying. 　　KAT: Thats right. In that sense, group buying is just another form of price war. 　　WQ: Price war? 价格战？ 　　KAT: 对。People use group buying because they want the discount. They want to buy things at a lower price. 　　WQ: 对，其实这和返券、打折差不多，都是商家在打价格战。不过，我也不傻，等他们把价格升上去了，我就不买了，就去找新的团购货！ 　　KAT: Haha, thats exactly how you became a group buying maniac! 好了，说说你今天都学了什么吧！ 　　WQ: 第一：团购是group buying; 　　第二：花招，噱头是gimmick; 　　第三：价格战是price war。