论文淘宝盈利模式分析.docVIP

淘宝盈利模式分析 摘要 随着我国人民消费观念的改变，网上购物环境越来越好，国内C2C网站的交易越来越频繁，发展前景广阔。目前淘宝、易趣、拍拍就是中国的三大c2c平台。由于我国互联网普及正处在高处发展期，c2c电子商务市场将保持持续快速增长。电子商务可以分为三个方面：信息服务、交易和支付。主要内容包括：电子商情广告；电子选购和交易、电子交易凭证的交换；电子支付与结算以及售后的网上服务等。同时，网络购物正在逐步加深渗透，更多的品类加入网购行列，二线城市和农村市场也呈现快速增长。 作为近年来电子商务快速发展的代表，淘宝网的崛起一方面与采用的免费模式有关，但同时从产品形态、市场拓展以及服务拓展上也有其独到之处。淘宝网则是典型的c2c模式。因此我将淘宝网的盈利模式作为研究方向，从而逐步了解c2c模式的盈利方法和途径。 关键词 电子商务 淘宝网 市场定位 盈利模式 c2c  Abstract Along with the our country peoples consumer attitudes change, online shopping environment is getting better and better, the domestic C2C website transactions become more and more frequent, the broad prospects of development.At present, Taobao, eBay, patted fear is Chinas three largest C2C platform,.Because our country is in the development period of high popularity of the Internet, C2C e-commerce market will maintain rapid growth.Electronic business can be divided into three aspects: information services, transaction and payment.The main contents include: electronic business advertisement; electronic purchasing and trading, electronic trading certificate exchange; electronic payment and settlement as well as customer service online services.At the same time, the network is gradually deepening penetration, more category to join online shopping ranks, the second city and rural market also presents rapid growth. rise hand and using free mode, but also in the form of products, marketing and service development also has its ones own knack in. T is a typical C2C mode.Therefore I will profit model as the research direction, thereby gradually known as C2C model represents profit method and way. Key words Electronic commerce taobao Market positioning Operation mode c2c 目录 引言 1 第一章 电子商务c2c网络发展现状 2 1.1网络购物的含义 2 1.2 c2c模式的含义 2 1.3 电子商务c2c发展现状 3 第二章 淘宝网的市场定位 6 2.1淘宝分为淘宝集市和淘宝商城，两者有着以下区别： 6 2.2商城和集市的定位不同 7 第三章 淘宝的运营模式入手，探讨盈利的关键 9 3.1、招财进宝 9 3.2淘宝卖家相关插件的租金 9 3.3通过开发b2c业务盈利，向商城用户收费 10 3.4淘宝网现金流运作模式 11 3.5淘宝各页面广告收入 11 3.6开放平台在线软件租金分成 12 3.7sns（social networking services）游戏平台收入