2016年对外经济贸易大学翻译硕士考研阅读题,考研真题5.pdfVIP

阅读题源 速读测试：令人上瘾的动感单车健身俱乐部 当健身俱乐部都面临经营困境时，动感单车健身俱乐部 SoulCycle 却风靡全 美。据《福布斯》报道，它的会员忠诚度超高，很多人达到上瘾的程度。和单 调昏暗的传统健身俱乐部不同，SoulCycle的一切看上去都精致漂亮，富有吸引 力。该俱乐部的卖点不仅在于为人们提供健身场所，更在于通过良好的气氛为 顾客创造积极心情。 测试中可能遇到的词汇和知识： IPO 首次公开募股 prospectus 内容介绍 meditative 冥想的 gratify 使满意 affinity 密切关系 SoulCycle: reinventing the wheel （261 words） Wouldyoupay$34torideastationarybikeagainstabackdropofthrobbing dance music in a room full of candles for 40 minutes (andthat isbefore paying torent thecustomisedcycling shoes)?That isabasic description of SoulCycle, the exercisephenomenon thathas gripped theManhattan jet set.SoulCycle filed its IPOprospectus on Thursday revealing a business that generated $112m of revenue in 2014. But that $34 does not just burn a few hundred calories — it comes with anemotionaltherapysession,whichmayjustbeabargain (andiscertainly far cheaper than lyingon a psychiatrist’s sofa for an hour). The pitch theexercisestudiochainmakes isthatitisbringing “soultothepeople” with instructorswho “guideridersthroughan inspirational,meditative fitness experience”. Providing such an experience happens to be financially gratifying too. SoulCycle boasts operating margins of 35 per cent. Not unlike financial services, it seems talent matters as riders develop an affinity for particular instructors.And staff costs are its single largest expense, 资料来源：育明考研考博官网 running at Wall Street-like 45 per cent of class revenue. As it turns out, the psychic benefits of exercise are not just for the well-heeled. A discount gym chain, Planet Fitness, is soon to price its ownIPO.Itemphasisesa “judgment-freezone”without “gymtimidation”. A prospering world demands physical and emotional wellbeing. Clever entrepreneurs have figured out they can be offered in the same venue — at a h