Chapter 11 B2B strategies and SCM B2B策略和供应链管理.pptVIP

Chapter 5 Business-to-Business Strategies: From Electronic Data Interchange to Electronic Commerce Learning Objectives Strategies that businesses use to improve purchasing, logistics, and other support activities; EDI issues; Supply chain management (SCM) and how businesses are using Internet technologies to improve it; E-marketplace and portals that make purchase-sale negotiations easier and more efficient; Introduction Case Study: GE Lighting Introduction Case Study: GE Lighting Growth of B2B Commerce 2001-2006 The Evolution of the Use of Technology Platforms in B2B Commerce Industry Forecasts for Internet-Based B2B Commerce 2001-2006 Purchasing, Logistics, and Support Activities Overview: the Value Chain figure; 价值链 E-government; 电子政府 Transaction cost;交易成本 Marketplace, Hierarchical structures and Network structures; 市场结构的转变 The Value Chain The Term of Supply Chain Management Definition: The process of planning, organizing, and controlling the flow of materials and services from suppliers to end users/customers. This integrated approach incorporates suppliers, supply management, integrated logistics, and operations. 供应商 （产品+服务） 最终用户 流程活动 流程活动 Supply Chain management The process of planning, organizing, and controlling the flow of materials and services from suppliers to end users/customers. 规划、组织和控制从供应商到终端客户的物料与服务流程 This integrated approach incorporates suppliers, supply management, integrated logistics, and operations. 该推进流程中包含了供应商、供应管理、集成物流、物流运作 Different Supply Chain Configuration Physical Flow of Materials Purchasing Activities(figure 5-1) Procurement process: The way firms purchase the goods they need to produce the goods they sell 采购流程：企业为了生产最终产品而向其它企业购买商品的过程 Sourcing and e-sourcing; The Procurement Process The Purchasing Process Supplier Criteria: Evaluation 5.1.2 Direct and Indirect Materials Purchasing Direct Materials 直接材料 Definition: direct materials are those materials tha