[商业策略].Business.Strategy.Week_3.pptVIP

What is Going to Happen? ToolboxStrategic Group Analysis Next Class PEI Preserves: case 8 in case book (pg 110) Read and prepare your analysis for in class discussion. On Monday Media Review #1 due from Group #3 Executive Summary #1 due from Group #5 * Business Strategy Rob Giberson Week 3 Wednesday, January 20, 2010 BUS 400  Strategic Management Process Stakeholder Preference Environment Competitive, Intl, Social, Technical, Economic, Political Resources Capital, Equipment, Land, Intellectual, Functional Capabilities Performance Financial, Operational, Strategic Strategy Mission/Vision/Objectives Competitive position Competitive Advantage Organization Structure, Reward system, Staffing, Leadership, Support systems Coherence in Strategic Direction Company Vision Inspiring Overarching Long-term Driven by and evokes passion Fundamental statement of the organization’s Values Aspiration Goals Company vision Mission statements Strategic objectives Mission statements Purpose of the company. Basis of competition and competitive advantages. More specific than vision. Focused on the means by which the firm will compete Strategic Objectives Operationalize the mission statement Provide guidance on how the organization can fulfill or move toward the “higher goals” Measurable; Specific; Appropriate; Realistic; Timely Yardstick for rewards and incentives Environmental Awareness Adapted from Exhibit 2.1 Inputs to Forecasting Copyright ? 2009 McGraw-Hill Ryerson Limited . 2-3 Predict and Detect Trends Tracking Trends Understanding Competitors Plausible predictions Direction, Scope, Scale, Intensity, Speed  External Analysis Industry What is the common need? What are the boundaries? Adapted from Exhibit 2.1 Inputs to Forecasting Copyright ? 2009 McGraw-Hill Ryerson Limited . 2-3  External Analysis Environmental Awareness Environment Competitive, Intl, Social, Technical, Economic, Political General Environmental TRENDS and EVENTS Little ability to pre